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MUUN, 2015—2018 Creative Direction & Design

As Partner & Creative Director, I built the visual brand experience shortly before market-launch and led creative across all touch points. Responsibilities included: creative/art direction of all brand imagery, campaigns, product launches, special projects; responsive design of muun.co and campaign websites; design direction of packagings, manuals, and POS.

Photography

To let the products take center stage, clean and elegant imagery convey premium quality. Detailed CGI highlight key product benefits.

MUUN Photography Lenz Meier

Website

I managed all creative aspects for the launch of MUUN’s online experience. In close collaboration with development partner Smal, our challenge was to present MUUN’s unique offering in an approachable fashion while providing detailed information on modular functionalities of each product. I was responsible for creative concept, art direction and design of every page and individual product assets.

MUUN Website Lenz Meier MUUN Website Lenz Meier MUUN Website Lenz Meier MUUN Website Lenz Meier MUUN Website Lenz Meier MUUN Website Lenz Meier

Packaging

The coloured bottoms of packagings and gift boxes provide a visual foundation subtly referencing the signature night blue bedding system.

MUUN Packaging Lenz Meier MUUN Packaging Lenz Meier MUUN Packaging Lenz Meier MUUN Packaging Lenz Meier

Brand Campaign

The brand’s first OOH campaign and a dedicated microsite.

Design & Creative Direction

I create simple yet compelling brand and interactive experiences from conception to execution for 7+ years.

Specialties: Creative Strategy, Art Direction, Branding, Interactive.

For additional work samples and availability, please get in touch: