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Mutabi, 2017 Art Direction, Brand Identity & Packaging Design

Scent design studio Aoiro created the sleep scent collection Mutabi for muun. As in-house Creative Director of muun, I was responsible for identity, art direction and packaging of this special project.

Mutabi Sleep Scent Collection Lenz Meier

I came up with subdued details to be explored at second glance. The round cut-out on the sleeve recalls the moon in the night sky. On the face of the packaging, a gleaming acrylic-finish reveals the silhouette of what lies inside.

Mutabi Sleep Scent Collection Lenz Meier Mutabi Sleep Scent Collection Lenz Meier Mutabi Sleep Scent Collection Lenz Meier

Design & Creative Direction

I create simple yet compelling brand and interactive experiences from conception to execution for 7+ years.

Specialties: Creative Strategy, Art Direction, Branding, Interactive.

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