Global Website Redesign

Li-Ning · Creative Direction · 2019–2021

In a thoughtful partnership with Li-Ning, I helped introduce the Chinese sportswear giant to the world.

I was responsible for a full redesign of the international dot com to ensure elevated brand perception with emphasis on the premium runway collection.

As our collaboration continued, the site was changing with the seasons and evolved over time.

With Liad Krispin, Florian Gemmrich and Beinghunted.